RISEUP@work (Aired 04-08-26) Building isn’t enough: the real reason founders fail to sell and how to fix it

RISEUP@work (audio)

Apr 08 2026 | 00:49:55

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Show Notes

In this episode of RISEUP@work, host Dr. Deepak Bhootra sits down with Suresh Madhuvarsu co-founder & CEO of SalesTable to unpack one of the toughest transitions in entrepreneurship: moving from building a product to actually selling it.

Drawing from 25+ years in startups, Suresh shares the hard truth many founders face great products don’t guarantee revenue.

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